Nike is a brand that celebrates the spirit of an independent athlete with a tinge of rebellion. The brand personality exemplifies competence, passion and a never-say-die attitude. It also stands for athletes who are not just good at one sport but at different sports, games and life in general. Here is a copy in the long copy format that captures the essence of the brand. Designers and the graphically inclined, please bear with me…I don’t know if this passes the muster in terms of design principles. Hope it serves the purpose!